“I remember these as a kid…”

“This takes me back…”

Nostalgia is what we are all about! “I remember having these as a kid” hearing this is what has inspired this post and the few to follow.

Hearing customer talk about what they remember and how much things used to cost is our favourite thing, because of this I have chosen to write about sweets & confectionary over the decades. (Splitting it into decades as it is a massive topic!)

Originally I was going to jump straight in at the 1960’s, however after reading lots about sweets and the history of sweets I learnt a lot more than I was first expecting to. The confectionary industry really started in the 18th century but don’t worry I won’t go that far back!


Sweet Rationing!

I know most of you weren’t around during the war, but I found it all so interesting and didn’t realise the effect sweets could have and the effects the war had upon the sweet industry.

In 1942 (during WW2) the government introduced a rationing upon sugar. Thus meaning the supply of sweets, chocolate and biscuits was very limited (could you even begin to imagine!). I also found out that Woolworths were having to ration customers to just seven ounces (200g) of sweets each per month, this would not guarantee anybody got sweets – it all depended on what was available.

The year before this in 1941 the government banned Cadbury’s from using fresh milk in their products (something they were proud of), and had to change the ingredients to dried milk. As suggested by the title, milk was and still is one of the core ingredients of Dairy Milk with each bar made with a glass and a half full. However the production of Dairy Milk was in such a limited supply during these times; their advertising pleaded that children should be the priority as they need it the most  !The Cadburys ration bar was created with dried milk to replace Dairy milk bars during the time of rationing.

Cadbury's wartime advertisingPre war Dairy milk
wartimd cadbury's raton bar



No more rationing… Hip Hip Hooray!!

On February 5th 1953 the rationing on sweets was lifted. I had read that children all over the country had emptied out their piggy banks and rushed to the nearest sweetshops. It was also said that adults were too queuing up on their lunch breaks to get their sweet fixes; something’s never change!


Did you know…?

+ Bassettes’ jelly babies were first called Peace babies to mark the end of the First World War

+ Woolworths stopped production during the war to help build weapons and other war essentials

+ Sugar was still rationed after the war and confectionary manufactures had to make do with 57% less sugar than before!


Sweets of the 40’s

Sweets of the 1940's

Sweets of the 50’s

Sweets of the 1950's


I do hope you’ve enjoyed learning about post war sweet happenings as much as I have!

To read about sweets of the 60’s please subscribe to our blog post and trail with us through the sweets of the decades for a trip down memory lane and a little bit of fun!

Thanks for reading!

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